Created by Rebecca Cathline, In Haircare was born from a simple yet striking observation: textured hair represents 20% of the French population, yet truly suitable products too often remain inaccessible. The brand develops treatments designed for both internal and external care, with formulas developed in France, based on natural plant-based active ingredients, gluten-free, vegan, and not tested on animals. An inclusive, transparent, and committed brand that places the well-being of curly, coily, and kinky hair at the heart of every product.